{"id":3091,"date":"2026-04-20T12:51:17","date_gmt":"2026-04-20T10:51:17","guid":{"rendered":"https:\/\/franchise.gamecash.eu\/gamecash-event-quand-gamecash-reinvente-lexperience-en-magasin\/"},"modified":"2026-04-20T12:57:32","modified_gmt":"2026-04-20T10:57:32","slug":"gamecash-event-quand-gamecash-reinvente-lexperience-en-magasin","status":"publish","type":"post","link":"https:\/\/franchise.gamecash.eu\/fr\/gamecash-event-quand-gamecash-reinvente-lexperience-en-magasin\/","title":{"rendered":"Gamecash EVENT : quand Gamecash r\u00e9invente l’exp\u00e9rience en magasin"},"content":{"rendered":"\n

Il y a des journ\u00e9es qui marquent un tournant. Le 11 avril 2026, \u00e0 Chalon-sur-Sa\u00f4ne, Gamecash franchissait une nouvelle \u00e9tape avec l’inauguration de Gamecash EVENT, un concept in\u00e9dit, une premi\u00e8re dans le r\u00e9seau, et peut-\u00eatre un aper\u00e7u de ce que sera demain le \u00ab\u00a0commerce passion\u00a0\u00bb. <\/strong><\/p>\n\n

Un lieu pens\u00e9 pour l’exp\u00e9rience et pour la vente<\/strong><\/p>\n\n

Gamecash EVENT n’est pas un magasin de plus. Ce nouvel espace compl\u00e9mentaire au magasin Gamecash Chalon situ\u00e9 \u00e0 quelques m\u00e8tres, est enti\u00e8rement d\u00e9di\u00e9 \u00e0 ce que nos clients aiment faire : jouer, \u00e9changer, se retrouver. <\/p>\n\n

Concr\u00e8tement, Gamecash EVENT est un espace d\u00e9di\u00e9 \u00e0 l’\u00e9v\u00e9nementiel et aux communaut\u00e9s<\/strong>. Un espace pour organiser des tournois, des bourses d’\u00e9changes et des rencontres autour des TCG Pok\u00e9mon, Magic, Yu-Gi-Oh!, One Piece, Lorcana et Riftbound<\/strong>. C’est aussi un espace avec des consoles en libre acc\u00e8s, o\u00f9 l’on peut s’installer sur des canap\u00e9s le temps d’une apr\u00e8s-midi pour jouer sur GameCube ou PS2 entre amis, o\u00f9 s’affronter lors de tournois \u00e0 l’occasion de sorties de jeux vid\u00e9o. Un lieu vivant, modulable, pens\u00e9 pour accueillir des animations r\u00e9guli\u00e8res et f\u00e9d\u00e9rer les passionn\u00e9s locaux. <\/p>\n\n

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Derri\u00e8re ce projet, une conviction port\u00e9e par Maxime Bonnot, g\u00e9rant de Gamecash Chalon-sur-Sa\u00f4ne et construite en \u00e9troite collaboration avec les \u00e9quipes marketing du r\u00e9seau et le Master Franchis\u00e9 France. Notre m\u00e9tier \u00e9volue. Les clients ne cherchent plus seulement un produit, ils cherchent une exp\u00e9rience, une communaut\u00e9, un endroit qui leur ressemble et qui les rassemble<\/strong>. Gamecash EVENT est une r\u00e9ponse concr\u00e8te \u00e0 cette attente. Et la journ\u00e9e du 11 avril a apport\u00e9 la preuve que cette intuition \u00e9tait juste. <\/p>\n\n

Une inauguration qui a d\u00e9pass\u00e9 toutes les attentes<\/strong><\/p>\n\n

D\u00e8s l’ouverture, le ton \u00e9tait donn\u00e9. Joueurs et collectionneurs de tous \u00e2ges se sont instantan\u00e9ment empar\u00e9s du lieu : tables d\u00e9di\u00e9es aux TCG investies en quelques minutes, canap\u00e9s occup\u00e9s par des joueurs lanc\u00e9s dans une partie sur GameCube et PS2, bar \u00e0 booster pris d’assaut… Gamecash EVENT n’a pas eu besoin de temps pour trouver sa communaut\u00e9, elle \u00e9tait d\u00e9j\u00e0 l\u00e0, d\u00e8s le premier jour.<\/strong><\/p>\n\n

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L’apr\u00e8s-midi a \u00e9t\u00e9 marqu\u00e9e par la pr\u00e9sence de trois guests en d\u00e9dicace<\/strong> : Neoxi<\/a> et David Lafarge<\/a>, YouTubeurs incontournables de la sph\u00e8re Pok\u00e9mon et gaming, ainsi que Julien Lamassonne, la voix du g\u00e9n\u00e9rique de Code Lyoko<\/a> qui a offert un mini concert en plein air, permettant \u00e0 toute une g\u00e9n\u00e9ration de chanter ensemble les paroles grav\u00e9es dans leur m\u00e9moire depuis les ann\u00e9es 2000. Malgr\u00e9 la pluie qui s’est momentan\u00e9ment invit\u00e9e, la file d’attente a tenu plusieurs heures. Plus d’un millier de personnes ses sont succ\u00e9d\u00e9es toute la journ\u00e9e pour vivre cet \u00e9v\u00e9nement. <\/p>\n\n

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La Ville de Chalon-sur-Sa\u00f4ne avait, pour l’occasion, ferm\u00e9 la portion de parking devant Gamecash EVENT pour y installer un barnum et une sc\u00e8ne en plein air. Le Maire, Gilles Platret, et son adjointe en charge du commerce, Magali Raux, ont tenu \u00e0 \u00eatre pr\u00e9sents, marquant ainsi le soutien des \u00e9lus locaux \u00e0 une initiative qui d\u00e9passe le cadre purement commercial pour s’inscrire dans l’animation locale.<\/strong> <\/p>\n\n

Le r\u00e9seau mobilis\u00e9 pour l’occasion<\/strong><\/p>\n\n

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Ce qui a peut-\u00eatre le mieux illustr\u00e9 la port\u00e9e de cette ouverture, c’est la mobilisation du r\u00e9seau Gamecash. Des franchis\u00e9s venus d’Arras, de Brive-la-Gaillarde, de Dijon et de Ch\u00e2teauroux ont fait le d\u00e9placement. Les Master Franchis\u00e9s France sont venus de Tours, et deux repr\u00e9sentantes de l’\u00e9quipe marketing sont arriv\u00e9es d’Angers et de Bruxelles. Tous r\u00e9unis autour de Maxime Bonnot pour c\u00e9l\u00e9brer la naissance de son concept et montrer l’importance de ce qu’il repr\u00e9sente pour Gamecash. <\/p>\n\n

Car m\u00eame si Gamecash EVENT est n\u00e9 \u00e0 Chalon-sur-Sa\u00f4ne, il a pour vocation a se d\u00e9ployer dans d’autres villes du r\u00e9seau. Il est la preuve que Gamecash sait innover, tester et ouvrir de nouvelles voies.<\/strong>Rejoindre notre r\u00e9seau aujourd’hui, c’est rejoindre une enseigne en mouvement, capable de faire \u00e9voluer son mod\u00e8le pour rester en phase avec les attentes de ses clients. <\/p>\n\n

Et si votre ville \u00e9tait la prochaine ?<\/strong><\/p>\n\n

Vous partagez cette conviction que le commerce de demain sera plus exp\u00e9rientiel, plus communautaire, plus humain ? Vous cherchez un projet entrepreneurial ancr\u00e9 dans la passion et soutenu par un r\u00e9seau solide et innovant ? Vous \u00eates sur le bon site pour d\u00e9couvrir comment nous rejoindre en tant que franchis\u00e9 !<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Il y a des journ\u00e9es qui marquent un tournant. Le 11 avril 2026, \u00e0 Chalon-sur-Sa\u00f4ne, Gamecash franchissait une nouvelle \u00e9tape avec l’inauguration de Gamecash EVENT, un concept in\u00e9dit, une premi\u00e8re dans le r\u00e9seau, et peut-\u00eatre un aper\u00e7u de ce que sera demain le \u00ab\u00a0commerce passion\u00a0\u00bb. Un lieu pens\u00e9 pour l’exp\u00e9rience et pour la vente Gamecash […]<\/p>\n","protected":false},"author":4,"featured_media":3087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,1],"tags":[],"class_list":["post-3091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-fr","category-non-classifiee"],"yoast_head":"\nGamecash EVENT : quand Gamecash r\u00e9invente l'exp\u00e9rience en magasin - Gamecash Franchise<\/title>\n<meta name=\"description\" content=\"Gamecash inaugure un concept in\u00e9dit \u00e0 Chalon-sur-Sa\u00f4ne : Gamecash EVENT, un espace d\u00e9di\u00e9 aux tournois TCG et jeux vid\u00e9o\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/franchise.gamecash.eu\/fr\/gamecash-event-quand-gamecash-reinvente-lexperience-en-magasin\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gamecash EVENT : quand Gamecash r\u00e9invente l'exp\u00e9rience en magasin - 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